Welcome to episode thirty-one of “Zooming to Webinar Success!”
Hey, I’m Grant: My clients call me The Webinar Guy. And another shoutout to Jane Wing at JaneWing.com for our new podcast introduction!
Today we’re going to talk about “The Single Most Important Factor (to your webinar success)”
I’m often asked, “When planning a #webinar or #virtualevent, what is the single most important factor I need to cover?” Well, here we go! If you are planning a #virtualsummit, or a simple #zoommeeting, I have the answer! The most important factor is…
I’ve discussed many things over the first thirty episodes! And quite frankly, most of them are really important! Stay tuned for a moment while I review…the last episode (thirty). I discussed the staffing needs larger webinars need and the bodies and capabilities to make sure you have covered for success. If you missed it, head to TheWebinarGuy.com and look for episode thirty.
Okay, so what IS the The Single Most Important Factor (to your webinar success)?
It’s you! I’ll bet you’re not even surprised! NO ONE else will care as much as you do your webinar, zoom meeting, or virtual event. No one else will have as much skin in the success or failure of the event as you will.
Any single one of the staffing needs I mentioned last episode, if done poorly, can certainly embarrass you.
Here at TheWebinarGuy.com we think we’ve seen it all. Expected speakers that don’t show up or misunderstood the time zone of the event. Bad connections, scammers that do stupid things in a public forum, really bad backgrounds, bad scripts, bad powerpoint decks, those that simply don’t even understand the interface and take no time to figure it out, poorly managed hand-off and more.
A step aside here. Actually, it’s a step up to my soap box. When asked to speak for an international conference because they’ve achieved some modicum of success, they may have been awarded a PhD in a field, published papers and more. Then this person comes onto a virtual webinar session where they are the featured speaker. Their screen comes on and they are still straightening their hair. They don’t know how to share their screen or know how to get PowerPoint into slide show mode. Oh, they’ll open it and start talking in edit mode where you can see all their notes and remnants of their desktop and more. Really?!
In my mind this is the Walmart version of presentations. It’s just way too casual! And I see it ALL THE TIME.
If you have no respect for yourself, at least have respect for those that have invited you to speak?! Makes me want to scream.
Sorry, I’ll step down for now. However, throughout the series, I’ve constantly pointed out the pitfalls that can occur while planning or holding a webinar.
How can you avoid these things? Well, partially, the answer is “good luck”.
One way is first to contact a company whose sole purpose is to produce an amazing webinar or virtual event for you.
Here at TheWebinarGuy.com we include all these points and work with your speakers and others to help ensure they are prepared and you look amazing!! Yes, I’m the webcast and podcast sponsor, TheWebinarGuy.com! (Yeah, that’s me). When you decide to approach your first big webinar or you want to plan a large, multi-dimensional virtual summit, and think you need assistance, we have many resources and would love to help you! Hit me at WebinarPro@TheWebinarGuy.com, or visit our website (TheWebinarGuy.com) and use contact form! We’d love to work with you! Thanks for listening to my commercial!
So how do you eliminate this?
Let’s go back to what we’ve identified as the “The Single Most Important Factor (to your webinar success)”
You.
One other thing I often see is that would-be presenters doing their first webinar, is that they think that pulling off a fantastic, memorable (for the right reasons) webinar or virtual summit is a walk in the park.
Its like they think, “Well, I’ve been on plenty of zoom sessions. It’s can’t be that hard!”
Well with that attitude it won’t be hard! It will likely be embarrassingly bad.
Most new clients are surprised by how may questions we ask. It’s because we know what’s all needed and we want your event to be stellar! And we try not to leave anything to chance!
Many times, in this series I ask you to stop and consider the depth of the subject we’re on. Not to take it lightly or pass over it entirely.
This is another of those times. It is YOUR name or YOUR brand. How do you want to be perceived? How do you want it treated? This is one of those crossing line decisions we make in life. We can cheap it out and hope for the best or decide today that you’ll put in the work to produce the most noteworthy, fun, engaging, interactive and maybe more- webinar possible.
THAT is why you are the most important “The Single Most Important Factor (to your webinar success)”
YOU will set the standard that all the participants producing your webinar will follow. The standard of excellence on the script, the slides, backgrounds, production values and more. Its. ALL. On. You!
That everyone on your team gets that standard is the hurdle you must cross! At TheWebinarGuy.com, we get it and can join you at that same standard!
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This series is for smaller organizations and solopreneurs that may not be tech savvy, don’t know all the steps, or don’t WANT to know all the steps.
Over the series, I’m going to lead you through the significant decisions and capabilities you’ll need to “Zoom to Webinar Success!” If you have a subject you’d like me to cover, please subscribe, then drop me a note or comment.
As always, if you need help now, don’t hesitate to reach out at WebinarPro@TheWebinarGuy.com
Thank you for watching! Would love to hear your questions and comments! Don’t forget to tell a friend or two!
And if you’re listening to the Podcast audio, thanks for listening!