Hey, I’m Grant: My clients call me The Webinar Guy.
Welcome to episode thirty-three of “Zooming to Webinar Success!”
Today we’re going to talk about “The Power Of A Series Of Webinars And Virtual Meetings.”
Remember you can always catch up on all the episodes on TheWebinarGuy.com
It was nineteen-twenty-six. A company was trying to figure out how to increase sales. Something we are all doing most every day. The company’s sales manager, Allan Odell came up with arguably, one of the best, and possibly most memorable marketing ideas of the era.
He was inspired by a string of signs leading to a service station in Illinois, each sign promoting a product or service available at the station.
A tweak here and there and the Burma Shave sign series was born and almost immediately the company saw a spike in sales.
If you’re not familiar with the Burma Shave Signs, do a search. A quick recap; They were “one line” signs in a series of signs, in sequence often found on fence posts along the road. Remember this was before the advent of interstate highway system and back roads kept speeds down a bit. Perfect for the time and conditions.
There were usually four or five signs about one hundred feet apart or so. Eventually more than seventy-five hundred sets were in forty-five states! And while they most often were about shaving, they also did some funny signs, and even “public service” signs that had nothing to do with shaving. But in keeping the style and brand common, you knew where they were from.
There are many lessons to learn here but first a quick work from our sponsor:
Yes, I’m the webcast and podcast sponsor, TheWebinarGuy.com! (Yeah, that’s me). When you decide to plan your webinar and are looking for marketing ideas, we have many resources and would love to help you! Email me: WebinarPro@TheWebinarGuy.com, or visit our website (TheWebinarGuy.com) and use contact form! We’d love to work with you! Thanks for listening to my commercial!
Stories like the Burma Shave Signs are fun, but there’s serious marketing stuff going on there. Let’s go back to the title of this episode: The Power Of A Series Of Webinars And Virtual Meetings.
I’d like to hope that I’m demonstrating this concept with this series of episodes on Zooming to Webinar Success.
Lets look at the lessons:
Lesson one: The signs were cohesive; they all pointed to the same goal, brand and purpose.
Lesson two: The signs were memorable. Each sign made you want to read the next one.
Lesson three: Related to that is that they encouraged people to talk about them. Almost like Super Bowl ads. Imagine them discussing them at work, “Hey did you see the new Burma Shave series on route forty-four?”
Lesson four: They were fun. I’m sure families traveling talked about those signs for miles.
Lesson five: They were long enough to create interest, but short enough not to bore.
Lesson six: They created desire. You were hoping to see another series and see what they’d come up with.
Lesson seven: No matter the content, like golden arches, it built brand awareness.
Lesson eight: The messages were perfect for the time period and conditions.
Lesson nine: Targeting; While they were really targeted to males that shaved, everyone enjoyed them! And when Jane told Sheila about the sign she’d seen, there was a subliminal message. I’m betting Sheila told her husband Mike at dinner that night, and well, that’s pretty good marketing.
Lesson ten: They are still talked about and used as a great example of how to create marketing -now nearly one hundred years later!
While I hope these “zooming to webinar success” episodes are still around one hundred years from now, I’d be really happy if just a few of you told someone else about our services!
Go back and look at the lessons;
They were cohesive, to the point and always on brand message
The signs were memorable.
They encouraged conversation.
They were fun.
Long enough to create interest, but short enough not to bore.
They created desire.
They built brand awareness.
The messages were perfect for the time period and conditions.
They were targeted.
And Longevity; They are still talked about and used as a great example of how to create marketing!
Now think of your next webinar, virtual summit, or virtual meeting. How many of those things can you capture in your marketing of the event? How many can you capture DURING your event?
There are so many ways to engage your audience and create memorable content! I’d love to hear your ideas!
So back to the title; The Power Of A Series Of Webinars And Virtual Meetings.”
Now take all that and string together content that makes people want to come back for more. Don’t give it all away at once. You may wish to use a sequential series that for number two to make sense, someone has to be in on number one. Or like this series, it doesn’t matter which one you watch first, they are all relevant to “Zooming to Webinar Success!”
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This series is for smaller organizations and solopreneurs that may not be tech savvy, don’t know all the steps, or don’t WANT to know all the steps.
Over the series, I’m going to lead you through the significant decisions and capabilities you’ll need to “Zoom to Webinar Success!” If you have a subject you’d like me to cover, please subscribe, then drop me a note or comment.
As always, if you need help now, don’t hesitate to reach out at WebinarPro@TheWebinarGuy.com
Thank you for watching! Would love to hear your questions and comments! Don’t forget to tell a friend or two!
And if you’re listening to the Podcast audio, thanks for listening!