This is Grant: My clients call me The Webinar Guy.
For the last few episodes, I’ve been covering many things to consider as you think about doing Webinars. Mainly your Recording environment- specifically web cams, lighting, and the “set” or space you record in.
So, what’s next? I’ve said here before that maybe other than the decision to hold a webinar, there are many decisions that need to be made and for many, the order really doesn’t matter. You need to do them all!
Since this is episode 20, I want to do a quick recap. If you’ve been following along and have heard previous episodes, you can jump to around the three minute mark, but if you’re new, here’s a recap of what you’ve missed:
E1 was an intro to the series
E2: The real basics to consider such as a CRM or Customer Relationship Management tool as you build your webinar kingdom.
E3 More on audience management and the considerations as you use that CRM, audience tracking and so on.
E4: Finding the purpose of your webinar. Not the actual subject, but what you want people to do when they’ve attended.
E5: Strategy on overall what you’re trying to accomplish- strategically setting up your webinar, webinar series, or virtual summits for success
E6: Was about considering the frequency and cadence
E7: I discussed taking your list of followers and strategy on getting them to the webinar
E8: Having fewer sign ups than you’d like and thoughts about cancelling your event.
E9: Sales funnels P1
E10: Interviewed Special Guest Deborah Gardner.
E11: Looking more at Sales Funnels
E12: Standing in your confidence!
E13: More on marketing and promotion
E14: Even more on marketing and promotion: A lack of preparation.
E15: Planning and the Webinar Guy Checklist- First bit on equipment: Cameras
E16: Sound and your environment
E17: Set Design
E18: Lighting your set, especially if you wear glasses.
E19: How you’ll present: as in solo, with a slide deck, etc.
E20: Today I’m going to chat about another consideration for webinars; Using PowerPoint, Prezio, or other type of slide deck to back up your presentation.
But first a word from our sponsor, which at this point is me… if you need help creating a great presentation or training on how to use a slide deck in a webinar, training on slide deck creation or need a deck created, or coaching on live stage craft, please hit TheWebinarGuy.com and use our contact page. We can help you!
Okay, thanks for allowing my short commercial!
This will be a two part episode, btw to stay in a shorter format. So part one:
Your first consideration is choosing the software you’ll use to create your slides; again such as Prezi, Google Slides, Canva, Keynote, Microsoft PowerPoint, (which of course might be considered the 900# gorilla in the room.
It matters not which you use. But rule number one is remembering that a presentation is only EVER there to support the speaker, not BE the presentation.
Rule number two is that you should be on-screen with your presentation- many folks use a small feature window. We can help you with that too. But switching to ONLY slides takes the personal touch out of it. Trust me, stay on screen!
Rule three: Use “cute” animations, GIF images and such to a minimum.
Rule four: Limit the number of animations, GIF images and such.
Hopefully you get the point being made. So often, we get slide decks to evaluate, or to recreate a slide deck for a client and you can tell the professional level of whoever created it. They’ve tried (or so it seems) to use every single animation available. This zooms in, that one Wipes, then a Pinwheel and more.
Folks, this is NOT professional. A bit of tough love: If you as a presenter need a “cute” slide deck to support you, you need presentation coaching/training . I’d love to help you with that, but if you can’t pass the “Cute stuff” test, know you’ll lose audience.
In that same vein, many presentations love to use GIF animations. I’d love to say “don’t”, but at least find ones that animate for a moment then stop. When you use motion on the screen, it draws the eye. If that GIF is one that is going to repeat forever, learn how to take it off the screen, have it exit or disappear. It’s really distraction and is unprofessional.
Enough on that? I HOPE so!!
This subject is going to be a two parts to keep the content where I want to time-wise, so I’ll wrap up here. Hit the next episode, 21 for the wrap!
This series is for smaller organizations and solopreneurs that may not be tech savvy, don’t know all the steps, or don’t WANT to know all the steps.
Over the series, I’m going to lead you through the significant decisions and capabilities you’ll need to “Zoom to Webinar Success!”
As always, if you need help now, don’t hesitate to reach out!
Thank you for watching! Would love to hear your questions and comments!
And if you’re listening to the Podcast audio, thanks for listening! Tell a friend!