Welcome to Episode 2 Welcome back!
Welcome to Episode 2
Welcome back!
You want to reach your audience on a deeper level, teach, cajole and maybe even sell.
But where do you start?
After a meeting this week with a new client I realized that I can’t assume anything- so will start with some of the most basic of basics.
In order to have a webinar, it may sound obvious, but you really need an audience!
So the question becomes, how to build an audience. This series isn’t about that. There are many, many videos on tweeting and toking and building that audience -on youtube and various other channels. So when you’ve built that audience, please stop back!
This series will assume several things;
–You already have one or more social media or other channels (such as an email list) that you can market to.
–You already have an established website that is up to date and you can be found in search.
Now that we’ve leveled the starting point, what’s next? There are probably 10 things we need to do all at once, but since we can only do a few at a time, we’re going to start from the excel sheet I’ve built with more than 50 things we’re going to be covering.
In my mind, number one is how you will manage your audience. Most likely that is going to be some type of Customer Relationship Management tool, or CRM.
Having one that integrates with your website is a great way to go, although there are ones that can work in conjunction with your site to gather names and sign ups, manage funnels, send out invites, meeting links and more. Some services to consider are ClickFunnel, Kajabi, GroveFunel, Kartra and more.
Next episode we’ll cover how these are used and the strategy behind them.
So to reiterate, You’ve already built a following, you have social media channels, an email list and functioning website. And if you’re missing any of that, or don’t want to wait for the next episode and need help, please reach out.
Thanks for listening!
May I help you plan and execute your webinar?
*Editors note: This was originally posted as a “Grants Voice” post before we split the brands.