Welcome to episode twenty-seven of “Zooming to Webinar Success!”
Hey, I’m Grant: My clients call me The Webinar Guy.
Today we’re going to talk about WIIFM!
What’s WIIFM? Stay tuned…
In the last episode (twenty-six) I talked about using polls and chat interaction in your webinars and virtual meetings or presentations. If you missed it, head to TheWebinarGuy.com and look for episode twenty-six.
So, what is WIIFM? We ALL suffer from WIIFM now and then. At least from the side effects of not knowing what it is and how it affects all we do.
If you’ve been around business or marketing very long, you already know what it is, if not, WIIFM is an acronym for “What’s In It For Me!?”
What’s In It For Me strikes at the base of Maslow’s hierarchy of needs! Maybe not literally, but wanting to know how something will benefit us is so very deeply rooted we may not even give it conscious thought.
We are always looking for things that are pleasurable, make our lives easier, that are fun, taste good, earn us more money and so on. Remember in this instance we are on the subject of holding webinars, on-line meetings, virtual summits, self-improvement workshops, virtual master classes, virtual podcasts, and so on.
So What IS in it for me? Well, define first define “me”. Because you first need to know what is in it for you.
WHY go to all the work of assembling a webinar, writing the script, creating a powerpoint deck, planning, scheduling, finding a moderator and/or host. Planning and creating all the collateral where needed and more!
By the way, as an aside that list is woefully short of what’s really needed. Our webcast and podcast sponsor, TheWebinarGuy.com! (Yeah, that’s me), has a free PDF with the steps needed to cover when you want to get all the details right. More than eighty items to consider. Want a copy? Hit me at WebinarPro@TheWebinarGuy.com, or visit our website (TheWebinarGuy.com) and use contact form! I’d love to send you a copy! Thanks for listening to my commercial!
Back to the subject; Why would you go to all that work? What is in it for YOU!? You should know the answer. “Just deciding” to do a webinar or virtual event is fine but know why you’re doing it!
Why do I do these videos and podcasts? Yes, I’m a bit altruistic and want you to have great webinars and I hope this series helps you. But let’s be frank; I want your business! I want you to look at all those details and think, “I just want The Webinar Team to do it! Yeah, I’m contacting The Webinar Guy!
I’m in this to gain customers plain and simple.
Why do YOU want to have a webinar? What’s in it for YOU. If you’re not real sure, maybe go hit TheWebinarGuy.com and look for episodes four and five. I talk about Purpose and strategy.
Okay, after you figure that out, you better know “What’s in it for ME”- your audience- or “What’s in it for them?” Why would they bother to take part of their day to listen to you? What’s your expertise? What will you offer? What will they gain?
To drive your webinar attendance you must be able to answer that question. Why would someone care?!
I’ve presented or hosted webinars, such as; employment webinars where interested candidates find out about a company and why they’d want to work there.
For a trucking industry consulting company, why drivers would want to become owners instead of just being drivers (it’s to build wealth).
For a consultant on relationships: How to manage a relationship with a narcissist. If you’re in that type relationship, you need her workshop!
Several for the elder care market, where one client helps current communities manage them better and another on helping those communities help their elder members build memories.
A client that is treating Bi-Polar disorder with laughter, trying to help others with the same challenge.
MANY companies that want you to invest in their bitcoin operation!
I host, present or moderate several hundred webinars each year. There are several common threads; Helping people, selling people, developing authority and trust, generating leads, broadening your current audience and more.
When you know why you are doing your webinar and you can really define “What’s in it for THEM”, you’ll be way down the road on your marketing, your scripts will be better, you’ll have better engagement and the audience you draw will be more open to your message!
What’s in it for me? My goal is more clients and broadening how many people know about the services The Webinar Guy.com offers and sell those services.
What’s in it for you? I want you to hold amazing webinars and have massive success!
So what do we know now that we didn’t earlier? There are two “me’s” for lack of better definition. What’s in it for me as the presenter, speaker, consultant, etc. And the “What’s in it for me” that is really “them”, your audience. Take time to define those for zooming to YOUR webinar success!
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This series is for smaller organizations and solopreneurs that may not be tech savvy, don’t know all the steps, or don’t WANT to know all the steps.
Over the series, I’m going to lead you through the significant decisions and capabilities you’ll need to “Zoom to Webinar Success!” If you have a subject you’d like me to cover, please subscribe, then drop me a note or comment.
As always, if you need help now, don’t hesitate to reach out at WebinarPro@TheWebinarGuy.com
Thank you for watching! Would love to hear your questions and comments! Don’t forget to tell a friend or two!
And if you’re listening to the Podcast audio, thanks for listening!