In E3 we discussed managing your contacts. We assumed you have some type following and as a result of that episode #3, you’ve now created some type of structure to manage contacts. This is one of the most critical early steps!
Today’s episode- number 4 we’re going to discuss purpose, goals or objectives.
As simple as this may sound, in consulting on webinars and business both, it stuns me how often people don’t consider the real purpose of what they are doing!
There’s an old story that then President Kennedy, remember this was moon-shot-planning days!— asked a janitor what he did at the White House. Supposedly the man answered, “I’m helping put a man on the moon!”
True or not, it really demonstrates someone who understands their purpose.
So, I ask you; What is the purpose of your webinar? What’s the goal, the objective?
When I’ve coached professional speakers on their speeches and presentations and stage craft, I always asked, “At the end of this speech, what do you want your audience to– feel? What do you want them to DO? Change? Enact? and more.
So I ask you- WHY are you doing this?
I consulted with a client yesterday who is about this phase of webinar planning. I asked her the same question.
She had the base answer. “I want to XX”. After using the “ask why five times” exercise, we discovered there were SEVERAL purposes (porpi?).
Give away free information
Build audience for future paid webinars
Build audience for a planned paid course
Attract clients for private consulting
FOUR perfect goals that go together! But when we first started talking, she was no where near that.
So todays homework for you: Write down ALL the goals/objectives…Reasons you’re having this webinar and now see if they fit together, or is there something there better left for the future?
One example of this from another consultation. The client wanted to do a 90 free webinar for single moms. Great. But how many single moms, that work, do you know that can sit through ONE 90 minute webinar?
Exactly.
Once considered, we started working on breaking that down to initial free “Teaser” information and one later paid event.
When I know what you’re trying to accomplish overall, I can really help you more towards the longer term goals.
This series is for smaller organizations and soloprenuers that may not be tech savvy, don’t know all the steps, or don’t WANT to know all the steps.
Over the series, I’m going to lead you through the significant decisions and capabilities you’ll need to “Zoom to Webinar Success!”
As always, if you need help now, don’t hesitate to reach out at VoicePro@grantsvoice.com
Thank you for
Can we help you create & produce an awesome webinar or event?
*Editors note: This was originally posted as a “Grants Voice” post before we split the brands.