Episode 3- Managing contacts
E2 was the start of the “meat” as it were. I talked about having a website, managing it, social media- a way to establish a “following”?
Today’s episode- #3 will assume you have some type following. This is almost always from one or two places: Over a period of time you’ve established a solid email newsletter list: 2) You have established a following on various social media platforms. In essence, you have followers or fans and they are WANTING more content.
The question then for today is, “How will I manage the audience?- or How to manage contacts?”
There are MANY ways to manage a list of contacts.
From typing them into the simplest of text editors, into excel, to managing them in your email program of choice to on-line CRM’s that can be pricey!
What’s a CRM Customer Relationship Manager? The previous list could be argued as such, but sophistication is what you are buying as you spend more.
What we need here is a way for you take whatever list you have now and amend it by those that will sign up in the future.
The challenge here is now we start combining webinar teasers, with a funnel or squeeze page and the new sign ups.
But when they sign up, will you know what offer they responded to? Of course! How about a year from now? Maybe not.
How often has “Brad” signed up for various classes? Was Sheila interested in your book when published?
Will the CRM send the webinar invite? Can it follow up with an “after response?
There are many services that will do this, but what is the best one for you?
This series is for smaller organizations and soloprenuers that may not be tech savvy, don’t know all the steps, or don’t WANT to know all the steps.
Over the series, I’m going to lead you through the significant decisions and capabilities you’ll need to “Zoom to Webinar Success!” Thank you for listening!
May we help you plan and execute your webinar?
*Editors note: This was originally posted as a “Grants Voice” post before we split the brands.