a look at the Elgato Facecam. Clarity is great. I compare it to my Logi C922Pro. #webcamcomparison #elgatofacecam #logic922
May we help you plan and execute your webinar?
note: This was originally posted as a “Grants Voice” post before we split the brands.
Episode 3- Managing contacts
E2 was the start of the “meat” as it were. I talked about having a website, managing it, social media- a way to establish a “following”?
Today’s episode- #3 will assume you have some type following. This is almost always from one or two places: Over a period of time you’ve established a solid email newsletter list: 2) You have established a following on various social media platforms. In essence, you have followers or fans and they are WANTING more content.
The question then for today is, “How will I manage the audience?- or How to manage contacts?”
There are MANY ways to manage a list of contacts.
From typing them into the simplest of text editors, into excel, to managing them in your email program of choice to on-line CRM’s that can be pricey!
What’s a CRM Customer Relationship Manager? The previous list could be argued as such, but sophistication is what you are buying as you spend more.
What we need here is a way for you take whatever list you have now and amend it by those that will sign up in the future.
The challenge here is now we start combining webinar teasers, with a funnel or squeeze page and the new sign ups.
But when they sign up, will you know what offer they responded to? Of course! How about a year from now? Maybe not.
How often has “Brad” signed up for various classes? Was Sheila interested in your book when published?
Will the CRM send the webinar invite? Can it follow up with an “after response?
There are many services that will do this, but what is the best one for you?
This series is for smaller organizations and soloprenuers that may not be tech savvy, don’t know all the steps, or don’t WANT to know all the steps.
Over the series, I’m going to lead you through the significant decisions and capabilities you’ll need to “Zoom to Webinar Success!” Thank you for listening!
May we help you plan and execute your webinar?
*Editors note: This was originally posted as a “Grants Voice” post before we split the brands.
Welcome to Episode 2 Welcome back!
Welcome to Episode 2
Welcome back!
You want to reach your audience on a deeper level, teach, cajole and maybe even sell.
But where do you start?
After a meeting this week with a new client I realized that I can’t assume anything- so will start with some of the most basic of basics.
In order to have a webinar, it may sound obvious, but you really need an audience!
So the question becomes, how to build an audience. This series isn’t about that. There are many, many videos on tweeting and toking and building that audience -on youtube and various other channels. So when you’ve built that audience, please stop back!
This series will assume several things;
–You already have one or more social media or other channels (such as an email list) that you can market to.
–You already have an established website that is up to date and you can be found in search.
Now that we’ve leveled the starting point, what’s next? There are probably 10 things we need to do all at once, but since we can only do a few at a time, we’re going to start from the excel sheet I’ve built with more than 50 things we’re going to be covering.
In my mind, number one is how you will manage your audience. Most likely that is going to be some type of Customer Relationship Management tool, or CRM.
Having one that integrates with your website is a great way to go, although there are ones that can work in conjunction with your site to gather names and sign ups, manage funnels, send out invites, meeting links and more. Some services to consider are ClickFunnel, Kajabi, GroveFunel, Kartra and more.
Next episode we’ll cover how these are used and the strategy behind them.
So to reiterate, You’ve already built a following, you have social media channels, an email list and functioning website. And if you’re missing any of that, or don’t want to wait for the next episode and need help, please reach out.
Thanks for listening!
May I help you plan and execute your webinar?
*Editors note: This was originally posted as a “Grants Voice” post before we split the brands.
